Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003B79
RGB
0, 59, 121
HSL
211, 100%, 24%
HSB
211, 100%, 47%
CMYK
100, 51, 0, 53
LAB
25, 4, -41
LCH
25, 41, 275
OKLCH
0.36, 0.12, 255
XYZ
5, 5, 19
LUV
25, -13, -49
HWB
211, 0%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.