Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003D54
RGB
0, 61, 84
HSL
196, 100%, 16%
HSB
196, 100%, 33%
CMYK
100, 27, 0, 67
LAB
23, -11, -19
LCH
23, 22, 240
OKLCH
0.34, 0.07, 231
XYZ
3, 4, 9
LUV
23, -16, -21
HWB
196, 0%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.