Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003D73
RGB
0, 61, 115
HSL
208, 100%, 23%
HSB
208, 100%, 45%
CMYK
100, 47, 0, 55
LAB
25, 0, -37
LCH
25, 37, 270
OKLCH
0.36, 0.11, 252
XYZ
5, 5, 17
LUV
25, -14, -44
HWB
208, 0%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.