Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003F59
RGB
0, 63, 89
HSL
198, 100%, 17%
HSB
198, 100%, 35%
CMYK
100, 29, 0, 65
LAB
24, -10, -21
LCH
24, 23, 244
OKLCH
0.35, 0.07, 234
XYZ
4, 4, 10
LUV
24, -16, -24
HWB
198, 0%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.