Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003F63
RGB
0, 63, 99
HSL
202, 100%, 19%
HSB
202, 100%, 39%
CMYK
100, 36, 0, 61
LAB
25, -7, -27
LCH
25, 28, 256
OKLCH
0.35, 0.08, 242
XYZ
4, 4, 12
LUV
25, -16, -31
HWB
202, 0%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.