Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003F77
RGB
0, 63, 119
HSL
208, 100%, 23%
HSB
208, 100%, 47%
CMYK
100, 47, 0, 53
LAB
26, 1, -38
LCH
26, 38, 271
OKLCH
0.37, 0.11, 252
XYZ
5, 5, 18
LUV
26, -15, -46
HWB
208, 0%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.