Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00407F
RGB
0, 64, 127
HSL
210, 100%, 25%
HSB
210, 100%, 50%
CMYK
100, 50, 0, 50
LAB
27, 3, -41
LCH
27, 42, 274
OKLCH
0.38, 0.12, 254
XYZ
6, 5, 21
LUV
27, -15, -51
HWB
210, 0%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.