Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004283
RGB
0, 66, 131
HSL
210, 100%, 26%
HSB
210, 100%, 51%
CMYK
100, 50, 0, 49
LAB
28, 3, -42
LCH
28, 43, 274
OKLCH
0.38, 0.12, 255
XYZ
6, 6, 22
LUV
28, -15, -53
HWB
210, 0%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.