Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004348
RGB
0, 67, 72
HSL
184, 100%, 14%
HSB
184, 100%, 28%
CMYK
100, 7, 0, 72
LAB
25, -18, -9
LCH
25, 20, 206
OKLCH
0.35, 0.06, 203
XYZ
3, 4, 7
LUV
25, -19, -8
HWB
184, 0%, 72%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.