Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004359
RGB
0, 67, 89
HSL
195, 100%, 17%
HSB
195, 100%, 35%
CMYK
100, 25, 0, 65
LAB
26, -13, -19
LCH
26, 23, 236
OKLCH
0.36, 0.07, 228
XYZ
4, 5, 10
LUV
26, -18, -21
HWB
195, 0%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.