Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004668
RGB
0, 70, 104
HSL
200, 100%, 20%
HSB
200, 100%, 41%
CMYK
100, 33, 0, 59
LAB
27, -9, -26
LCH
27, 27, 250
OKLCH
0.37, 0.08, 239
XYZ
5, 5, 14
LUV
27, -18, -31
HWB
200, 0%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.