Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0046AA
RGB
0, 70, 170
HSL
215, 100%, 33%
HSB
215, 100%, 67%
CMYK
100, 59, 0, 33
LAB
31, 15, -60
LCH
31, 62, 284
OKLCH
0.43, 0.17, 260
XYZ
9, 7, 39
LUV
31, -15, -78
HWB
215, 0%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.