Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004A71
RGB
0, 74, 113
HSL
201, 100%, 22%
HSB
201, 100%, 44%
CMYK
100, 35, 0, 56
LAB
29, -8, -29
LCH
29, 30, 254
OKLCH
0.39, 0.09, 241
XYZ
5, 6, 17
LUV
29, -19, -36
HWB
201, 0%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.