Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004B9C
RGB
0, 75, 156
HSL
211, 100%, 31%
HSB
211, 100%, 61%
CMYK
100, 52, 0, 39
LAB
32, 6, -51
LCH
32, 51, 277
OKLCH
0.42, 0.15, 256
XYZ
9, 7, 32
LUV
32, -17, -67
HWB
211, 0%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.