Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004DAC
RGB
0, 77, 172
HSL
213, 100%, 34%
HSB
213, 100%, 67%
CMYK
100, 55, 0, 33
LAB
34, 11, -58
LCH
34, 59, 281
OKLCH
0.44, 0.17, 258
XYZ
10, 8, 40
LUV
34, -17, -77
HWB
213, 0%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.