Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004DB9
RGB
0, 77, 185
HSL
215, 100%, 36%
HSB
215, 100%, 73%
CMYK
100, 58, 0, 27
LAB
35, 16, -64
LCH
35, 66, 284
OKLCH
0.45, 0.18, 260
XYZ
11, 9, 47
LUV
35, -17, -85
HWB
215, 0%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.