Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004E5E
RGB
0, 78, 94
HSL
190, 100%, 18%
HSB
190, 100%, 37%
CMYK
100, 17, 0, 63
LAB
30, -17, -16
LCH
30, 23, 223
OKLCH
0.39, 0.07, 218
XYZ
5, 6, 12
LUV
30, -21, -18
HWB
190, 0%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.