Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004E76
RGB
0, 78, 118
HSL
200, 100%, 23%
HSB
200, 100%, 46%
CMYK
100, 34, 0, 54
LAB
31, -9, -29
LCH
31, 31, 253
OKLCH
0.40, 0.09, 240
XYZ
6, 7, 18
LUV
31, -20, -37
HWB
200, 0%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.