Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004F59
RGB
0, 79, 89
HSL
187, 100%, 17%
HSB
187, 100%, 35%
CMYK
100, 11, 0, 65
LAB
30, -19, -12
LCH
30, 22, 213
OKLCH
0.39, 0.07, 209
XYZ
5, 6, 10
LUV
30, -22, -13
HWB
187, 0%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.