Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004F64
RGB
0, 79, 100
HSL
193, 100%, 20%
HSB
193, 100%, 39%
CMYK
100, 21, 0, 61
LAB
30, -15, -19
LCH
30, 24, 230
OKLCH
0.40, 0.07, 223
XYZ
5, 7, 13
LUV
30, -21, -22
HWB
193, 0%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.