Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004FB2
RGB
0, 79, 178
HSL
213, 100%, 35%
HSB
213, 100%, 70%
CMYK
100, 56, 0, 30
LAB
35, 12, -59
LCH
35, 61, 281
OKLCH
0.45, 0.17, 259
XYZ
11, 9, 43
LUV
35, -18, -80
HWB
213, 0%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.