Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005098
RGB
0, 80, 152
HSL
208, 100%, 30%
HSB
208, 100%, 60%
CMYK
100, 47, 0, 40
LAB
33, 2, -46
LCH
33, 46, 272
OKLCH
0.43, 0.14, 253
XYZ
9, 8, 31
LUV
33, -19, -62
HWB
208, 0%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.