Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00537F
RGB
0, 83, 127
HSL
201, 100%, 25%
HSB
201, 100%, 50%
CMYK
100, 35, 0, 50
LAB
33, -9, -31
LCH
33, 33, 255
OKLCH
0.42, 0.10, 242
XYZ
7, 8, 21
LUV
33, -21, -41
HWB
201, 0%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.