Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00538B
RGB
0, 83, 139
HSL
204, 100%, 27%
HSB
204, 100%, 55%
CMYK
100, 40, 0, 45
LAB
33, -4, -38
LCH
33, 38, 263
OKLCH
0.43, 0.11, 248
XYZ
8, 8, 26
LUV
33, -20, -50
HWB
204, 0%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.