Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0053B8
RGB
0, 83, 184
HSL
213, 100%, 36%
HSB
213, 100%, 72%
CMYK
100, 55, 0, 28
LAB
36, 11, -60
LCH
36, 61, 281
OKLCH
0.47, 0.17, 258
XYZ
12, 10, 47
LUV
36, -18, -82
HWB
213, 0%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.