Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005967
RGB
0, 89, 103
HSL
188, 100%, 20%
HSB
188, 100%, 40%
CMYK
100, 14, 0, 60
LAB
34, -20, -15
LCH
34, 25, 217
OKLCH
0.43, 0.07, 213
XYZ
6, 8, 14
LUV
34, -25, -17
HWB
188, 0%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.