Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005A8D
RGB
0, 90, 141
HSL
202, 100%, 28%
HSB
202, 100%, 55%
CMYK
100, 36, 0, 45
LAB
36, -8, -35
LCH
36, 36, 257
OKLCH
0.45, 0.11, 244
XYZ
8, 9, 27
LUV
36, -23, -47
HWB
202, 0%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.