Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005B98
RGB
0, 91, 152
HSL
204, 100%, 30%
HSB
204, 100%, 60%
CMYK
100, 40, 0, 40
LAB
37, -5, -41
LCH
37, 41, 263
OKLCH
0.46, 0.12, 248
XYZ
9, 10, 31
LUV
37, -22, -55
HWB
204, 0%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.