Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005E64
RGB
0, 94, 100
HSL
184, 100%, 20%
HSB
184, 100%, 39%
CMYK
100, 6, 0, 61
LAB
36, -23, -11
LCH
36, 25, 205
OKLCH
0.44, 0.07, 202
XYZ
6, 9, 13
LUV
36, -27, -11
HWB
184, 0%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.