Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005E8F
RGB
0, 94, 143
HSL
201, 100%, 28%
HSB
201, 100%, 56%
CMYK
100, 34, 0, 44
LAB
37, -9, -34
LCH
37, 36, 255
OKLCH
0.46, 0.11, 242
XYZ
9, 10, 27
LUV
37, -24, -46
HWB
201, 0%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.