Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005FB9
RGB
0, 95, 185
HSL
209, 100%, 36%
HSB
209, 100%, 73%
CMYK
100, 49, 0, 27
LAB
40, 4, -55
LCH
40, 55, 275
OKLCH
0.49, 0.16, 255
XYZ
13, 12, 47
LUV
40, -22, -78
HWB
209, 0%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.