Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005FBD
RGB
0, 95, 189
HSL
210, 100%, 37%
HSB
210, 100%, 74%
CMYK
100, 50, 0, 26
LAB
40, 6, -57
LCH
40, 57, 276
OKLCH
0.50, 0.17, 256
XYZ
13, 12, 50
LUV
40, -22, -81
HWB
210, 0%, 26%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.