Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005FD9
RGB
0, 95, 217
HSL
214, 100%, 43%
HSB
214, 100%, 85%
CMYK
100, 56, 0, 15
LAB
42, 15, -70
LCH
42, 72, 282
OKLCH
0.52, 0.20, 259
XYZ
17, 13, 67
LUV
42, -21, -100
HWB
214, 0%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.