Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00639E
RGB
0, 99, 158
HSL
202, 100%, 31%
HSB
202, 100%, 62%
CMYK
100, 37, 0, 38
LAB
40, -7, -40
LCH
40, 40, 260
OKLCH
0.48, 0.12, 245
XYZ
11, 11, 34
LUV
40, -25, -55
HWB
202, 0%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.