Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00649B
RGB
0, 100, 155
HSL
201, 100%, 30%
HSB
201, 100%, 61%
CMYK
100, 35, 0, 39
LAB
40, -9, -38
LCH
40, 39, 257
OKLCH
0.48, 0.12, 243
XYZ
10, 11, 33
LUV
40, -25, -52
HWB
201, 0%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.