Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0065F0
RGB
0, 101, 240
HSL
215, 100%, 47%
HSB
215, 100%, 94%
CMYK
100, 58, 0, 6
LAB
45, 20, -78
LCH
45, 80, 284
OKLCH
0.55, 0.22, 260
XYZ
20, 16, 84
LUV
45, -22, -112
HWB
215, 0%, 6%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.