Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006688
RGB
0, 102, 136
HSL
195, 100%, 27%
HSB
195, 100%, 53%
CMYK
100, 25, 0, 47
LAB
40, -16, -26
LCH
40, 31, 239
OKLCH
0.48, 0.10, 230
XYZ
9, 11, 25
LUV
40, -27, -35
HWB
195, 0%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.