Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0068AE
RGB
0, 104, 174
HSL
204, 100%, 34%
HSB
204, 100%, 68%
CMYK
100, 40, 0, 32
LAB
42, -5, -45
LCH
42, 45, 264
OKLCH
0.51, 0.14, 248
XYZ
13, 13, 42
LUV
42, -25, -64
HWB
204, 0%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.