Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006998
RGB
0, 105, 152
HSL
199, 100%, 30%
HSB
199, 100%, 60%
CMYK
100, 31, 0, 40
LAB
41, -12, -33
LCH
41, 36, 250
OKLCH
0.49, 0.11, 238
XYZ
11, 12, 32
LUV
41, -27, -46
HWB
199, 0%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.