Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00699F
RGB
0, 105, 159
HSL
200, 100%, 31%
HSB
200, 100%, 62%
CMYK
100, 34, 0, 38
LAB
42, -10, -37
LCH
42, 38, 255
OKLCH
0.50, 0.12, 242
XYZ
11, 13, 35
LUV
42, -27, -52
HWB
200, 0%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.