Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006A91
RGB
0, 106, 145
HSL
196, 100%, 28%
HSB
196, 100%, 57%
CMYK
100, 27, 0, 43
LAB
41, -15, -29
LCH
41, 33, 242
OKLCH
0.49, 0.10, 233
XYZ
10, 12, 29
LUV
41, -28, -39
HWB
196, 0%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.