Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006BCD
RGB
0, 107, 205
HSL
209, 100%, 40%
HSB
209, 100%, 80%
CMYK
100, 48, 0, 20
LAB
45, 4, -59
LCH
45, 59, 274
OKLCH
0.53, 0.17, 254
XYZ
16, 15, 60
LUV
45, -25, -86
HWB
209, 0%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.