Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006CA0
RGB
0, 108, 160
HSL
200, 100%, 31%
HSB
200, 100%, 63%
CMYK
100, 32, 0, 37
LAB
43, -11, -36
LCH
43, 38, 252
OKLCH
0.51, 0.12, 240
XYZ
12, 13, 35
LUV
43, -28, -50
HWB
200, 0%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.