Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006DA5
RGB
0, 109, 165
HSL
200, 100%, 32%
HSB
200, 100%, 65%
CMYK
100, 34, 0, 35
LAB
43, -10, -38
LCH
43, 40, 255
OKLCH
0.51, 0.12, 242
XYZ
12, 14, 38
LUV
43, -28, -54
HWB
200, 0%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.