Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006FC4
RGB
0, 111, 196
HSL
206, 100%, 38%
HSB
206, 100%, 77%
CMYK
100, 43, 0, 23
LAB
45, -1, -53
LCH
45, 53, 269
OKLCH
0.54, 0.16, 251
XYZ
16, 15, 54
LUV
45, -26, -77
HWB
206, 0%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.