Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0071D7
RGB
0, 113, 215
HSL
208, 100%, 42%
HSB
208, 100%, 84%
CMYK
100, 47, 0, 16
LAB
47, 4, -61
LCH
47, 61, 274
OKLCH
0.55, 0.18, 254
XYZ
18, 17, 67
LUV
47, -26, -90
HWB
208, 0%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.