Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0071E5
RGB
0, 113, 229
HSL
210, 100%, 45%
HSB
210, 100%, 90%
CMYK
100, 51, 0, 10
LAB
48, 9, -67
LCH
48, 68, 277
OKLCH
0.56, 0.20, 256
XYZ
20, 17, 76
LUV
48, -25, -100
HWB
210, 0%, 10%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.