Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00728C
RGB
0, 114, 140
HSL
191, 100%, 27%
HSB
191, 100%, 55%
CMYK
100, 19, 0, 45
LAB
44, -21, -22
LCH
44, 31, 227
OKLCH
0.51, 0.09, 221
XYZ
11, 14, 27
LUV
44, -31, -29
HWB
191, 0%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.