Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00729C
RGB
0, 114, 156
HSL
196, 100%, 31%
HSB
196, 100%, 61%
CMYK
100, 27, 0, 39
LAB
44, -16, -31
LCH
44, 35, 243
OKLCH
0.52, 0.11, 233
XYZ
12, 14, 34
LUV
44, -30, -43
HWB
196, 0%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.