Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0072AA
RGB
0, 114, 170
HSL
200, 100%, 33%
HSB
200, 100%, 67%
CMYK
100, 33, 0, 33
LAB
45, -11, -38
LCH
45, 40, 253
OKLCH
0.53, 0.12, 241
XYZ
13, 15, 40
LUV
45, -29, -54
HWB
200, 0%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.